Book review: Microeconomic theory (Concepts and connections) by Michael Wetzstein

Microeconomic theory: concepts and connections – Michael Wetzstein

Synopsis:
This book explains the principles of microeconomic theory. Starting from the basics in consumer preference and utility maximisation, it progressively covers more complicated topics all the way up to asymmetric information and externalities. Each chapter is ‘mapped’ out so you can see how the concepts connect to each other (hence the title). There are plenty of diagrams to graphically explain the concepts and there are plenty of tables and equations. The examples are very useful to see how the concepts are applied to situations.
Real life questions are asked throughout the chapters to show the connection between the theoretical concepts and real world use. The ‘application’ boxes provide insight to issues seen in the real world and use the concepts to explain how these issues are dealt with. For example: an application box explaining the minimum wage explains if you should be for it or oppose it.

What I gained from reading this book:
I think the best aspect in this book is the real life questions it answers. So many people don’t realise the potential use economics has in their daily life decisions. Each chapter answers specific important questions such as ‘How do we decrease our dependence on foreign oil?’, ‘Is allowing the poor to have affordable housing desirable?’, ‘Why have equal opportunity legislation?’, ‘Should you always play the lottery?’. The answers to these questions are very insightful and revealing. In addition to reading the answers, I learned how to answer similar questions on my own using economics. As you can see, economics is useful in a wide range of topics. The number one gain I made from this book was the ability to question everything I hear or see and find answers.

Positives:
Well set out and provides useful examples and studies. Provides a good connection between the concepts and real world application. A wide range of topics are dealt with in detail.

Negatives:
The book uses a lot of equations and mathematics to explain the concepts. If you don’t like maths, you won’t enjoy these explanations. Of course the book also explains the concepts through words and diagrams, so it isn’t just math.

Recommended for: People interested in economics
I recommend this book for people wanting to learn economics. Because it starts from the very basics and covers a wide range of topics, it is a good choice. On the other hand, people who always question the Government’s policies will benefit from studying economics because it will give you a good understanding of why those policies were created. Economics provides a way to analyse the choices we make and helps us better understand those choices.
Genre: Economics

Overall rating: 6 out of 10 stars

Australians can buy the book by clicking the picture below:

Where to from here:
If you decide you don’t want an in-depth book on economics and prefer to learn a general understanding of business as a whole, I recommend the following book:
MBA in a day by Steven Stralser

Alternatively, to read another book on economics, I recommend:

Freakonomics by Steven Levitt

Book review: Negotiating for dummies by Michael Donaldson

Negotiating for dummies – Michael C. Donaldson

Synopsis:
This ‘for dummies’ book explains what negotiating is and how to apply it in various situations. The first part deals with preparation and explains what should be done before a negotiation begins. The second part explains the actual process and looks at what questions to ask, how to properly listen and what to look for in body language from the other parties. The third part looks at how to handle situations when they don’t go smoothly. Part four looks at ‘complex’ situations such as international negotiations and negotiating over the phone or internet.
The book is written in a format like all the other ‘for dummies’ books. The author uses movies as examples to help explain a point or method. Clear advice is given for specific situations.

What I gained from reading this book:
I had already read a few books on negotiating before reading this one so I already had a good understanding on the topic. However, if this was the first book I had of read, I would have been very confused by the end. Normally I only review books that I believe give the readers value. This book was fairly poorly written (in my opinion of course) and it seems the author isn’t sure how to teach the topic in a book. If you read the reviews on Amazon, you can see that I’m not the only person who feels this way.

Unfortunately, this book is confusing in its layout and the information given is very general. One example was the chapters on asking questions and listening. If you picked up the book and read those chapters without looking at the title of the book, you wouldn’t have thought it was a book on negotiating. Some of the topics that are discussed are a far stretch from what negotiating is about. The author seems to have trouble staying on topic and the result is a collection of ideas that relate to negotiation, not a clear method or explanation. The references to movies are an example of how the author drifts off topic. Although the movies may provide insight to the topic, the references don’t explain anything on their own.

This book falls far behind the others I have read on the topic. The others (list at end of review) were very detailed in the actual method used and explained BATNA (a term developed by the Harvard Negotiating Institute) very well. This book only mentions BATNA in one single paragraph. Compare that one paragraph to other books that have been written solely explaining BATNA.

NOTE: Although I was truly disappointed with this book, others may benefit from it. If you are after a general look at negotiating and how to improve your ability to discuss issues with people, it may be right for you.

Positives:
As all the ‘for dummies’ book, this one is very basic to understand and anybody can pick it up and start reading from any chapter. The advice given for specific situations can help those who aren’t sure exactly what they could do.
The references to movies may help you get an idea of what the author is talking about.

Negatives:
The book looks at a great number of different aspects related to negotiating, but doesn’t go into depth into any of those aspects.
There is no clear explanation of a method to use or details to BATNA, which so many other books spend a significant portion of pages explaining and demonstrating.

Recommended for: Not recommended.
This book does not meet my quality requirements for me to recommend to anybody. Although some people may benefit from it, there are better alternatives (listed below).
Negotiation is an important topic that I believe everybody should learn so I recommend you read the reviews I have written for other negotiation books.

Genre: Business skills

Overall rating: 4 out of 10 stars



Australians can buy the book by clicking the picture below:

Where to from here:

Instead of reading this book, I recommend the following on negotiation:

Getting to YES by Roger Fisher and William Ury

Alternatively, to understand another way of influencing people, I recommend:

How to win friends and influence people by Dale Carnegie

Book review: The E-Myth Revisited by Michael Gerber

The E-Myth Revisited (Why most small businesses don’t work and what to do about it) – Michael Gerber

Synopsis:
This book looks at why 80 percent of small businesses fail within five years of starting. The mindset of the business owner is looked at and analysed to determine why the business fails. The mindset of the business owner and how they think of their business is a significant factor in the success of the business.

The author introduces Sarah, a small business owner struggling to keep the business running. The author walks through a conversation with Sarah explaining the reasons why her business isn’t working and what she needs to think about for it to work. The author uses storytelling and examples to give the reader a clear picture of a certain situation or problem. The steps in the ‘life’ of the business are considered in detail to give the reader an idea of stages a business must pass through to become successful. Lessons in franchising are considered and the way of thinking Ray Kroc (from McDonalds) used to build his massive empire.

What I gained from reading this book:
This book makes it very clear why many people fail at running their own business. The concept that people should work ‘on’ their business and not ‘in’ it is so important in my eyes now after his explanations. As the author states, this book is not a ‘how-to’, instead it is a ‘what to do and why it needs to be done’. The author strongly believes that ‘how-to’ books don’t work if you don’t know ‘what to do and why’ first.

This book has really got me thinking about issues I had never considered before. I want to one day open up a small business and this book was just what I needed. Through my university studies I have already studied plenty of ‘how-to’ but those studies never considered the ‘what to do’ and ‘why’. Now that I know what I need to do and why it needs to be done I can look again at the how-to books to properly prepare myself.

Although I haven’t started my business yet (it could be years from now), I now feel much more confident in building a successful business because I understand why many people fail and why. This is the number one gain I received from this book, the understanding that three years of business study never even considered. I wish I read this book three years ago.

Positives:
Extremely insightful to the realities of small businesses and their owners. Identifies the reasons why many businesses fail and what to do to avoid being one of them. The use of storytelling and examples are very good at painting a detailed picture of the concepts to learn.

Negatives:
This book is not a ‘how-to’ so people expecting this may be disappointed. While some people may like the storytelling the author uses, other people may find it distracting. Apart from that the book was very well done.

Recommended for: Anybody interested in small businesses.
I recommend this book for anybody wanting to start a small business of their own and those who have already started one. If you haven’t started yet, this book will give you a great starting point to understand what you need to learn and why you need to learn it. For those who have already started a business, this book will get you to look at the business in a new way that will no doubt improve your chances of success.

Genre: Small business

Overall rating: 9 out of 10 stars



Australians can buy the book by clicking the picture below:

Where to from here:
After reading this book I would read one of the ‘how-to’ books on specific topics the author mentions. I would recommend reading MBA in a day by Steven Stralser to get an overview of business skills. From there you can go into more detail on each topic.